Marketers love to take advantage of the fact that when we’re told that something is in short supply, we fear missing out and jump on the “buy now” button.

Imagine if ideas were the same: “Order now and get your trial supply of ideas - they won’t last!”

The point of asking questions in the right way is to allow the other person to express what they’re thinking in a non-confrontational setting. If there is any wiggle room in their own logic, they will bring it up all on their own. Not only do you learn something about their stance, they may well gain some incites too.

By seeing your process goals through, you will build the momentum needed for those dream goals to have lift-off.

Dealing with creative discomfort means getting the work out there, starting now. That moment of hitting “send”, or whatever “being seen” looks like for you, is like stepping through a layer in the atmosphere into the unknown. When I expose myself this way, what will happen?

Process goals focus on goals that are SMARRT – specific, measurable, achievable, realistic, relevant and time-based. If you and I want to really make these process goals “stick”, we need to partner with them, and like any healthy partnership, we need to work hard to create Presence, Support and Commitment.

It takes putting energy and attention to having a goal and allow it to evolve. A lot of people just won’t bother with putting in the work, preferring to rest of their laurels and play it safe.